The Walk is an integrated marketing agency, which means we are committed to working in whichever channels or media are going to most effectively combine to solve your business problem. We say that we are media-agnostic – i.e. we don’t believe any one channel or medium is always the answer. So, we ensure we have the ability to execute across as many channels as possible. This is critical for producing effective marketing, because how can we know what medium (or media) would best suit solving a specific business problem before we’ve uncovered the insights that define the strategy that addresses the challenge? This is why we’ve moved past services being broken down into “digital”, “print” and other traditional nomenclatures, instead settling on three key phases: insights, strategy and content. This approach allows us to look past any preconceptions about what we might delivering, instead focusing on understanding the context, including the successes or failures of previous efforts, and carrying that forward into a refined strategy before executing content to overcome the challenge.
The short story? With good insights and the right strategy, we can execute in any media.
Crucial to the process of integrated marketing is to recognise that it’s not only a journey, it’s also a cycle. With each insight, we can further refine our strategy. With every result from a creative solution, we learn. This new intelligence can then be applied to new activities, or to optimise current campaigns. This commitment to constant improvement is a part of our DNA – and we love partnering with clients who understand the importance of evolution too.