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Effective B2B Marketing

Distilling complex ideas to reach every stakeholder

Good B2B marketing is a unique challenge, but one thing is certain: it starts with understanding your audience.

With longer lead times and a range of stakeholders to communicate with, our effective B2B marketing strategies focus on education, awareness and lead nurturing. We have years of experience working with some of the world’s biggest B2B brands, so you can be sure we’re up to the challenge.

Personalisation is the top strategy for 47% of B2B marketers
in 2020.1

The importance of B2B marketing

Decision-makers want to be confident that they’re making the best possible choices for their businesses. We work with you in the areas that matter.

Educational content

B2B customers are driven by a desire for education. We help you to craft insightful, useful content that will be seen by relevant people.

Distilling complex ideas

We use a range of mediums to communicate multi-layered products and services in a clear and compelling way.

Engaging with multiple stakeholders

Selling B2B means reaching a network of decision-makers in an organisation. We help you to engage with the people you need to connect with.

Ready to take your B2B marketing to the next level?

Give us a call or fill out the form below and one of our B2B marketing specialists will get in touch to see how we can help you reach your marketing summit.

Rest assured, we won’t spam you or pass your details onto others! Read our Privacy Policy here.

Our Work

We’ve helped a range of B2B brands craft incredible campaigns that their customers remember. Trusted by leading brands around the world, you’ll be in good company.

Read more

Who we have worked with:

  • The Walk - Integrated Marketing Agency
  • The Walk - Integrated Marketing Agency
  • The Walk - Integrated Marketing Agency
  • The Walk - Integrated Marketing Agency

What we’re good at

Nurturing leads

Our methodical approach uses a mixture of marketing strategies to make sure your brand stays top of mind

Long-term funnel

We’re in it for the long run. We align sales & marketing by using multiple lead nurturing platforms, ensuring communication is meaningful and personalised

B2B content marketing

Whether it’s through text, images, video or events, we create beautiful content that makes
an impact

Working with a global team

Our extensive experience in B2B lets us integrate seamlessly into
your team

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The four parts of great B2B marketing

1

Creating awareness

Buyer journey is incredibly important in B2B marketing. Customers will take time to research and compare different offerings, acting more on logic than emotion (in contrast with b2c marketing, for example). Your brand needs to be visible and credible, which is rooted in a deep understanding of your audience.

2

Educating prospective customers

B2b customers need to be confident that you understand the nuances of their industry. This is where a solid content marketing strategy comes into play. Educational, useful and non-salesy content lets customers know that you understand their vertical and builds brand health.

3

Being top-of-mind to decision makers

Building long-term brand health through good content and creative ensures your business is memorable. Consistent copy and design is an investment in brand health, for example. Video marketing is also a great way to distil your message in a quick, compelling way.

4

Understanding the long-term funnel

In B2B, decisions aren’t made quickly. Lead nurturing is a long-term strategy that requires educating, reminding and checking in with potential customers in a non-intrusive way. Well-timed, effective communications is what it takes to nurture your prospects over time.

93% of B2B marketers use email to get results.
We’ll write you a good one – on the house.

Fill out the form below and one of our B2B marketing specialists will get in touch to learn about the email we’re helping you write.

Rest assured, we won’t spam you or pass your details onto others! Read our Privacy Policy here.