In 2020, digital marketing is essential for nearly every brand. It connects you with customers in the place they spend the most time: online. It also finds your audience at the right moment and in frame of mind to hear your message. No more shouting blindly from the rooftops.
Digital marketing channels can take your business to the next level. With SEO, PPC, CPC and AdWords, it can sound a little complicated. We have a wealth of experience with brands around the world in building digital strategies that use the right channels to get measurable results. Let’s grow.
Marketers are spending more than two-thirds (70%) of their total budget on digital marketing channels1
Our strategies feed into three core areas
Send us a piece of content and we’ll tell you which digital tactics would make it shine. Request your free consultation here.
Who we have worked with:
What we’re good at
Digital strategy and placement
Search engine optimisation
Social media advertising
Hosting & platform architecture
Identify, audit, strategise, analyse: the foundations of any successful digital marketing campaign
Knowing who you’re marketing to is the starting block of any campaign – digital or otherwise. This means knowing your audience. A good way to do this is to draft several customer personas. These personas are a mix of qualitative and quantitative data: how old is one of your typical customers? Where do they live, what are they looking for? Personas help you to identify the tools you’re going to use in your campaign.
Next, audit what you have already. Map out your brand assets (this tends to be content) and make notes of what’s performed well in the past and what hasn’t (you can use a traffic tracking tool for this). Audit your previous paid media campaigns. If you’ve spent a lot on Facebook ads, for example, and aren’t pleased with the results, it could be time to switch it up.
Now you know your audience and have audited your existing content and channels, it’s time to get strategising. It’s a good idea to think about this in the medium to long term. For example, in January, running an ad campaign for a new year promotion. Then, in April, publishing an eBook that’s supported by PR.
Analysing the results of your campaign is essential. This helps you to see which channels are working and what needs to be reconsidered – ultimately saving you time and money.
The first step is easy. We’ll help you optimise your digital marketing so you get better results with less spend in a short audit.
Let us know what you’re having trouble with and one of our digital marketing specialists will get in touch.