Extracting meaning from multiple data sources can be an art. Without proper analysis, data is just numbers on a screen.
Meaningful insights and reporting can interpret your data and help you make strategic, data-driven decisions. Our expertise lies in discovery – we use a range of marketing statistics and reports to gather data about your business, and then we deliver actionable insights that help solve particular business problems.
The importance of insights & reporting
Set clear benchmarks to measure the success of your campaigns
Discover customer pain points
Continually learn and optimise
Struggling to get insights from your reports?
Simply fill out the form below and one of our analytics specialists will arrange a free session to discuss your reports and make recommendations on how you can get the insights you need.
Who we have worked with:
What we’re good at
Measuring and capturing key data
We ensure the right information is tracked and measured in order to build focused and insightful reports about your audience, market or messaging.
Reports with insights for successful campaigns
We build high-level and detailed reports to deliver insights to different people within your business. Defining the exact areas to focus on is a crucial step to any insights project we work on with our clients.
Segmentation & personas
Once you start to see the individual humans behind the numbers then you’re ready to make a real connection with your messaging. We leverage all available tools to see your customers’ behaviours more clearly, whether that relates to broad areas of interest, media consumption habits, lifestyle interests, or brand and product bias. With this level of understanding, we can create personas for your most popular customers.
Case study: Using qualitative and quantitative data to gather insights
Using different types of data is essential when it comes to gaining insights into a brand.
This data can be quantitative, like sales figures, clicks or ad performance, and it can be qualitative, like conversations with the sales team or talking to customers. One of our biggest success stories is from a client in the commercial cleaning sector. We ran a discovery session with the client, analysing how customers behave on their website and talking to sales staff about the questions they get asked the most.
Through our discovery phase, we figured out that a customer’s biggest pain point is not knowing which machine they need. A lack of direction on the client’s website meant that customers were calling up to speak to a sales person, or worse – going to a competitor. The solution was building a product finder that helped customers to discover which machine suits them best. The result was a 33% increase in conversions.
Remember, insights are crucial to better campaigns and results.
Fill out the form below and one of our marketing analytics specialists will arrange a free session to discuss your reports and make recommendations on how you can get the insights you need.