The right medium, the right message, at the right time. But how?
As an integrated agency, we are fiercely channel agnostic. It’s part of our DNA, and rather than meaning we don’t believe in any channels, it means we believe in, well… pretty much all of them. Because while we’re free in our choice of medium, we’re slaves to strategy and results.
Put simply, we do it all. Digital, print, video, events, campaigns, SEO… and the rest. How? We work with insights to deliver a strategy that guides content, in whatever form that may take. Because we’ve been around a while, we can deliver in-house on a wide range of content and where specialist skills are required, we draw on our elastic fantastic network of specialised, international talent to help us execute on brief, on message and on time.
Our main areas of expertise
Comms & Content
We love to connect ideas to audiences, shape perceptions with branding and creative concepts, and create immersive, engaging content that spans channels and strategic scenarios.
Planning and measuring your success with unbridled creativity at every step.
- Creative consultancy, discovery and ideation
- Strategy to meet KPIs
- Creative concepts
- Campaign strategy
Brand and creative design
Bringing ideas to life and infusing your brand with personality through colour, shape and type.
- Brand style and guidelines
- Brand strategy
- Logo and brand collateral design
- Internal communication, playbooks and corporate content
TV and video production
Complete production workflow from ideation to completion.
Concepts, storyboards and scripting
Pre-production, project management and shoots
Creative direction, videography and editing
Animation, overlays and motion graphics
Branded content and digital marketing
Expressing your brand with unique experiences and interaction points.
- Brand and product videos
- Interactive experiences
- Audio, including radio and podcasts
Social & digital media creative
Strategy, tactics and execution with the perfect mix of platforms and media.
- Campaign concepts
- Graphic design
From understanding your users in and out, to delivering (and reporting on) unforgettable experiences and campaigns, we tackle the entire digital spectrum. Think design, development, integrations & security, eCommerce solutions and much more.
Digital communications strategy
Digital is a big old world, we’ll help you make the right choices for your audience, brand and budget.
- Market and customer behavioral research
- Industry trends
- Audience motivation and behaviour analysis
- Market segmentation and targeting
- Development of journey maps
- List acquisition and management
Paid, organic, influencer and much more. The entire spectrum of digital channels is yours for the taking.
- Social media marketing
- Search Engine Marketing (SEM)
- Display and dynamic display ads
- Native and content syndication
- Social media influencers
- Other digital marketing campaigns
Insights and reporting
Know where you and your competitors are standing at all times – and let us show you what they’ve been missing.
- Performance reports
- Competitor benchmarking
- Opportunity discovery
UX and UI design
Websites, apps and other digital experiences that make an unforgettable impression.
- Prototyping and user journey testing
- User-oriented interfaces
- Core site content and micro copy
- Modern, on-brand websites and landing pages
Hosting and security
From setting up the best hosting solution to bulletproofing your existing security systems, we keep your data and users safe and sound.
- State-of-the-art cloud-based hosting
- Scalable solutions, including load balancing
- Speed and performance optimisations
- Security consulting
- Penetration testing
We’ll set up a complete, secure and well-oiled online sales machine for your business.
- Complete eCommerce builds
- Content management
- Automation and nurture workflows
Communications and Content
Plan and deploy your brand messaging with real insights, and make your voice heard where (and when) it matters. We strategise, plan and craft powerful, SEO-optimised content, and reach your prospects with all kinds of targeted promotions.
Communication and content strategy
Know what to say and when, with data-driven, multimedia content.
- Data-driven strategies
- Multiple media environments, including website, blog, email, social media, etc.
Content planning and production
We’ll help you plan out your content and create it for you, in any format, voice, and channel.
- Content strategy and content marketing plans
- Content in various digital formats, including video, animation, editorials, long form articles, blogs, eBooks, interactive assets, etc.
- Print collateral, including flyers, brochures, playbooks and more
- Publishing and moderating content across a number of channels, including websites, blogs, social media, etc.
Organic and paid content
Beyond “just SEO.” Take on search engine, social and other channels with high quality content loved by humans and robots alike.
- Social media
- Search Engine Optimisation (SEO)
- Content syndication
- Other forms of content distribution
When it’s time to get leads and close sales, we’ll help you do it with a mix of proven DM methods.
- Mail out
- Other forms of direct marketing and lead generation
Besides social media campaigns, we manage influencers for you to bring consistent results to your brand in the long run.
- Work with influencers to shape brand perceptions and traffic generation
Insights and reporting
Always know how you’re performing, and correct course in due time if the need arises.
- Data gathering and analysis
- Content performance reports
- Competitor benchmarking
‘Experiential marketing’ is here to stay. Tech giants and local businesses alike trust The Walk with their event management, organisation and communication.
Make the most out of your event. We’ll help you get leads, publicise the experience and collect invaluable data at every step.
- Event lead generation and nurture
- Pre-, during and post-event communication
Event planning and management
We’ll find your perfect venue and organise an unforgettable event on your behalf.
- Event planning
- Venue sourcing and management
Drive traffic and perception in the direction you need, and make the most of your media budget. We handle media buying and premium digital inventory placement with big-picture strategic thinking and data-driven insights that fulfil your business objectives.
Media strategy and consulting
With so many channels to choose from and a finite budget, choosing media and managing placements for maximum efficacy is vital to ROI.
- Media planning
- Media buying
Print and outdoor
We’ll help take your brand and communications out into the real world, in highly targeted placements with large format print advertising, billboards, digital displays and much more.
- Shopping Centres
- Public Transport
- Office towers
Radio and podcasts
How audio media is consumed has changed almost beyond recognition. We’ll help you discover the right places and ways to reach your audience.
- Traditional radio advertising
- Podcasts and sponsorships
- Shopping Centres & Environment
TV and video
TV remains a powerful force but how video is consumed has changed for good. We’ll help you find your audience and deliver a great video experience in the right place, at the right time.
- Free-to-air channels
- Cable channels
- Online platforms
- Niche media opportunities
The opportunities for digital media placement are like no other, but careful selection is key. We’ll help you stay on-brand and avoid wastage.
- Premium inventory
- Content syndication
… And then some. Meet Elastic Fantastic
The world has opened up, and so has creative work. Over the years, we’ve built a network of partners, experts, freelancers and fellow agencies, ready to jump right in and provide their specialist expertise at a moment’s notice. Meet marketing without borders.
Need a Magento DDoS security expert? We know just the right guy. Travel and lifestyle illustrations, you say? This gal has been doing that for 7 years. We call this model “elastic fantastic,” and fantastic it is. It enables us to tackle virtually any workload, and increase our capabilities overnight with expert talent. Learn more in our article about this working model.
Ready for The Walk?
All of the above, that’s us. How about you? If you’re itching to kick-start your journey into marketing that really delivers, contact us right away and tell us all about your goals, ideas and expectations. We’ll be happy to tell you how we